I built my driveway without planning it first - so much wasted time changing my mind half way through! Don't make the same mistake with your online business - plan it first to ensure you can be mega-efficient when you build!

Check out this week's video where I'm talking about why, how you can ensure you have planned for the "badly behaved bunnies" in your business. 

Transcript from video

Hi, I wanted to talk to you today about the really, really important bit in your build. Before you do anything, before you start branding or web siting or sales funneling, you've got to plan everything out. I know this sounds super blooming obvious. You're like yeah Jodee, whatever. I swear to God when I do my business build intensives, which is a build in a week, the client has six weeks of coaching beforehand to bring all of the content together. And before they stopped creating all of that content right at the beginning we draw around the map. I call it the machine. So it might be...

Let's discuss the concepts of monetary investment and energetic investment. I work with a lot of clients who are really excited to get started working with me
me and they are so happy that they've got me on their team and they're saying, "Let's do this! Let's build my business". But after the excitement of starting wears off, we can find we run into some problems. It might be creating the content for something, might be writing a sales page or recording a video and it just doesn't work. It's because they're not in flow.

I've had clients tell me it took all day to record a two minute video, or they're still figuring out their homepage content six months later. If that's what's happening for you, it's because you're not energically invested in the project. You might well be monetary invested, which is super important, but you must be energetically invested as well.

I bet you've experienced this yourself - it's effectively "shiny object syndrome". You've simply GOT to learn this new...

These are the key components of your business.

Your brand is you

Your product is what you sell

Your movement is how you change the world

These three must all be aligned for you to grow successfully.

Watch my video and let me know what you think.

Enjoy!

Jx 

ps I recorded this video to start the conversation with clients about my Grow Your Business - Grow Your Brand service but I just knew you would want to see it so I shared it to the Kajabi User Group and added it here as a blog for you but if you'd like to jump on a call to discuss my GYB:GYB service I'd love to have a chat xx

Have you heard I’m running an event this September?

I hope you're able to come along, I'm so excited about this - it's my first non-event. Yes, that sounds odd I know - I just read this back! The thing is I wanted to run a business event, or at least I thought I did. Then after some simmering (something all good ideas have to go through I think) I realised I wanted to run a new kind of event, one that supports all of you, one that nourishes your soul....

Have you been to a normal "business" event, you know the kind - someone stands up in front of you for 90 minutes talking at you and you furiously write copious notes because you want to make sure you've got your money's worth (and believe me, some of these "business"events cost an absolute fortune which you've paid because some international guru says you're not owning your power if you don't spend more than you can comfortably afford!) then you break for a coffee and some speed networking for 15 minutes before you are plunged...

When embarking on a new facebook advertising campaign it's important to embrace the data gathering exercise that this is. Step out of the mentality that this is about conversions. In the very first instance your facebook campaign is a research project. As time goes on and you learn your tribe and your audiences in fb you can scale your campaigns and earn money through any conversions, but in the very beginning we are keeping budgets low and gathering data.

The joy is that using my methodology you will not only learn lots about your tribe but you will also gain thousands of people into your fb audiences who you can then retarget in future campaigns.

I've created a super grid worksheet for you to use to create your initial adverts and landing pages to make sure you have planned everything before you begin the creation process.

I like to handle two of the biggest objections right up front. Have you helped real people make a difference to their lives and who are you to offer advice, why...

If not - why not? She looks after you through thick and thin, she celebrates the wins with you and commiserates with you over the not-so-great outcomes. You need to do the same - she's always there for you. You need to start thinking about always being there for her too.

Business has its times of plain sailing and then you face waters so rough your face is green - and you need to love her the same through it all. 

Sometimes we expect this to be a one-sided relationship - that our business should always be a success and give and give to us, filling our hearts and our bank accounts. Well I believe it's actually a two-way relationship. Why not consider how you can support your business instead of always expecting it to support you.

By this I mean nurture it and encourage it by putting in place systems and processes to help it run it's admin side smoothly. I mean look for any gaps that would help your customers ascend your sales funnels more beautifully without jarring or...

We shift from role to role many times through our lives and even many times a day. You come off the phone to your mother and go instantly into mother role yourself having just been daughter. You jump in the car and become contractor as you say goodbye to the window cleaner, you go out on date night with your husband and turn into glam lady in heels but you return to become breast feeding mother of infant a few hours later.

We embrace or resist these roles. We may embrace our role as wife whilst simultaneously resisting the role of daughter-in-law or step-mother. We may embrace our role as mother when giving up full-time work but resist the role of housewife. It's very interesting how these roles twist and turn us from one moment to the next and our businesses are no different. You may have switched from employed to self-employed, from full-time to part-time, from commuter to home-worker, from employed to unemployed.

On this deeper level you need to acknowledge that you may have...

I love this clarification - achieving the lifelong goal of "coming up with my own concept". 

I feel like I always knew this was inside me but it hadn't formulated itself yet. As though the idea was swimming around in my mind-soup taking its time to being solid.

It came to me finally last month with such a big HELLO that I was grinning with delight and jumped straight away into my facebook group to share the concept and I had so many wonderful TotesFab members shouting in agreement totally validating the whole concept and confirming how big this is - it was such a fabulous feeling and I just knew all along that this was how it would feel to achieve this goal.

So here we are - I'm so excited to share this with you and I hope I do this justice. It's such a perfect idea that I must now practice the most succinct way to communicate it and this is my first written attempt.

I work with heart-centred entrepreneurs - these are wonderful biz people who have a strong desire to...

I thought it was a good idea to write a little blog covering the differences between the Features and Benefits of your service offering or product. Here are some great examples to help you differentiate between the two so you can write great copy!

I see a lot of people confusing the two when writing their website sales copy so I realised this blog post was probably long overdue!

Benefits - this is the opportunity for you to wax lyrical about the wondrous difference to your clients' lives your course/service will make. The benefits are often a little more emotive and poetic than the features because you are trying to paint the picture of how it "feel" to use your service/course and how it will change their lives.

Let's write a few down that I would use in my Academy sales copy as examples to demonstrate my point. 

a) Imagine building your business without overwhelm, with the calm created by having everything in one place and knowing are not doing this alone. ...

I'm loving BeLive.tv! It's given me the platform I needed to share my clients with the world in a way that gives them confidence and validation whilst enabling me to showcase their wonderful businesses on my facebook page. I've done three in 6 days! I think I'm addicted!

I'm going to be creating so many wonderful excuses to help put my clients in the spotlight - so many of them are holding back from becoming visible. It's quite astonishing the difference in their confidence when we're chatting away - they are bubbling with confidence whereas when they are on a fb live on their own they are uncomfortable and unsure. I truly believe BeLive will be a massive part of my client support programme moving forward. If you haven't tried it out yet, jump onto your browser and go to belive.tv and sign up - it's free to use and you can create interviews as well as question and answer sessions with your tribe. 

Becoming more and more visible seems to be the way online business is determined...